GOFFS: With more than 13,000 km of coast line, Nova Scotia certainly has no shortage of access to an abundance of fresh seafood. That’s why the provincial government has been working hand-in-hand with industry members to establish a local brand that will allow the provinces seafood to be recognizable at dinner tables around the world.
The new brand, appropriately named, 45° North 63° West, the longitude and latitude coordinates that would place you near the centre of Nova Scotia, was officially launched on March 2 at Gateway Facilities- Halifax Standfield’s Cargo and Freight handling location, where a large amount of the provinces exports depart for the international market place.
Fisheries and Aquaculture Minister Keith Colwell was on location to introduce the new brand, which had been first lunched at a trade mission led by Premier Stephen McNeil in China last month.
“It’s exciting what’s happening in the fishing industry in the province of Nova Scotia,” said Colwell, “when I took on this role at the request of the Premier just over three years ago, we were number two or number three in the country in seafood exports, today we are number one.”
2016 marked the second year in a row of Nova Scotia being the number one seafood export nationwide making up 38 per cent of the countries total exports, with $1.8 billion worth of seafood products being shipped to international markets. The majority, 56 per cent, or $1 billion, is exported to the United States, while the second and third biggest importers are China, importing 14 per cent, or $255 million, and the European Union at 11 per cent, or $204 million.
Other Asian nations and regions make up the majority of the remaining, with five per cent exported to Hong Kong, four per cent to South Korea, three per cent to both Japan and Vietnam and the remaining four per cent to a small collection of other nations.
“Nova Scotia has very diverse seafood, range of seafoods that has a reputation world wide for being top quality and some of the best producers in the world are here in Nova Scotia,” Colwell said.
Lobster makes up the majority of fish exports at $953 million, crab is second at $225 million and scallops come in third with $141 million exported from Nova Scotia. Shrimp, halibut, cod, eel, swordfish, haddock and hake account for a large amount of the remaining total.
“Nova Scotia seafood is harvested in pristine, clean waters, off of Nova Scotia and brings out the flavour and the quality. Our seafood is in demand,” Colwell said.
And with such high demand for the local products, the export total is on track to double within 10 years, meeting the goals set out in the One Nova Scotia report.
“It’s refreshing to see a brand that rises above the typical images associated with the Nova Scotia fishing industry,” said Kerry Cunningham of Seastar Seafoods. “This forward looking brand will work well to promote our provinces biggest export.”